Brief:

Client/Company Name: After Supply Inc.

Client/Company Location: Seattle, WA

After Supply Inc. is an outdoor recreational equipment company founded by siblings Jordan and James in Seattle, WA, specializing in recycled, up-cycled, and repurposed materials utilized in the creation of their products. Equipment offerings include clothing, storage, hiking gear, and many other outdoor merchandise. Sustainability in the manufacturing process as well as the durability and reusability of their products are both central themes to After Supply’s mission and brand values. After Supply strives to be competitive with other leading outdoor recreation businesses through a professional voice, while simultaneously offering a sense of fun-loving adventure. After Supply would like a simple, yet unique brandmark paired with a wordmark utilizing the “After Supply Inc.” brand name, with the resulting brandmark and logotype combined into a signature for the business. These elements will be featured on signage, business cards, t-shirts, and a stamp. After Supply would like at least two logo options to choose from.

Deliverables Requested:

• A unique Brandmark (x2), both represented in:

• B&W and 1 to 3 color(s)

• A unique Logotype

• A Combination Mark or Signature with variations (x2), both represented in:

• B&W and 1 to 3 color(s)

• Deliverables organized in a shareable file with examples of designs applied to:

• A t-shirt

• A business card

• Environmental signage

• A 1” to 2” Rubber stamp (of favorite brandmark/signature)